Analytics¶
MailJawn tracks every email you send — who opened it, what they clicked, and whether anything went wrong. This section helps you understand those numbers and use them to improve your emails.
What Gets Tracked¶
Every email MailJawn sends includes a tiny invisible tracking pixel and rewrites your links through a redirect. This is how the tracking works:
| Event | How It's Detected |
|---|---|
| Send | Recorded the moment MailJawn hands the email to Amazon SES |
| Open | The tracking pixel is loaded by the subscriber's email client |
| Click | The subscriber clicks a tracked link, which passes through MailJawn's redirect before reaching the destination |
| Bounce | Amazon SES reports the email could not be delivered |
| Complaint | The subscriber marks the email as spam in their email client |
| Unsubscribe | The subscriber clicks the unsubscribe link or uses their email client's one-click unsubscribe button |
Note
Only http:// and https:// links are tracked. Links using other schemes (mailto:, tel:, etc.) pass through unchanged.
Where to Find Your Data¶
Analytics are available at three levels:
Campaign Reports¶
After sending a campaign, open it to see a full performance report — delivery rate, opens, clicks, bounces, and a per-link breakdown showing which links got the most engagement.
Subscriber Activity¶
View any individual subscriber's email history — every email they received, whether they opened or clicked, and when. Useful for understanding how a specific person engages with your content.
Understanding Your Metrics¶
Not sure what a 25% open rate means? This page explains what each metric measures, what "good" looks like for small lists, and important caveats like Apple Mail Privacy Protection.
Project Overview¶
Your project dashboard shows a high-level summary:
- Subscriber counts — Active, unsubscribed, bounced, complained, and pending
- Campaign totals — How many campaigns you've sent and total emails delivered
- Recent activity — A feed of recent sends showing open and click status
This gives you a quick pulse check without diving into individual campaign reports.